The 7 Numbers Every Wedding Business Owner Should Know

Written By Chelsea Dittrich

Running a wedding business doesn’t require more data — it requires the right data. If you can’t answer the questions below quickly, you need better visibility.

These are the seven numbers every wedding business owner should always know.

1. Total Contracted Revenue

The total value of all of your currently booked events. This tells you how strong your current season/year actually is.

2. Total Number of Bookings

This provides you insight on whether your growth is coming from your pricing or  your booking count. 

3. Average Booking Value

Most owners don’t track this one. Your average sale reveals:

  • pricing effectiveness

  • Potential discount creep

  • how many bookings you need to hit goals

4. Revenue Needed to Hit Your Annual Goal

This number will provide you insights: are you on track to hit your target, do you need more volume in bookings or to reconsider pricing structure, and how aggressive do you need to be to push for your goal.

Without this number, you cannot focus your efforts or forecast for your business.

5. Bookings Still Needed

When you know how much revenue you need to reach your target and your current average booking value, you can calculate the number of bookings you need and adjust your strategy accordingly.

6. Deposits Collected

Deposits show you cash flow insights, such as:

  • cash actually collected

  • booking security

  • where follow-up is needed

7. Booking Sources

You should know, track and quantify exactly where every single one of your bookings come from. This tells you what to focus on to scale your business or push to meet revenue goals— and highlights areas you should strengthen or eliminate.

Why These Numbers Matter

Together, these numbers provide you clarity. Most CRMs will store this data but don’t offer a visible simple dashboard to show you key information all in one place. 

The Wedding Biz Bestie Perspective

Strong wedding businesses know their numbers. If you can’t see these numbers easily, the solution isn’t changing CRMs. It’s making these numbers more visible to you. 

That’s why Wedding Biz Bestie’s Booking & Revenue Control Sheet was built — to show these numbers in one place, without relying on a CRM dashboard.

Chelsea Dittrich